999 Art Direction Brand Identity Work: Logos, Icons, Visual Devices, Wordmarks, Logotypes

[ 999 Art Direction - Toronto Website Designers ]


	Branding	Websites	Print

MOST OF OUR NEW CLIENTS COME TO US with either a very tired or amateurish Brand Identity that was created either by themselves or cobbled together from some sort of clip-art. We understand the constraints of starting a new business, but the reason they become clients is become they realize that they have to start to look much more professional in order to attract the kind of business they want. And it ALL starts with either a new Brand Identity or a refreshed one.
____It should be noted that logos alone don't make the entirety of a 'Brand Identity', but they certainly are an integral part, and one that we can easily present here.
____In simple terms, a Brand Identity often refers to a company's name, logo, tag line -- its visual expression and/or its 'look' and 'feel'. We also consider, then integrate, colours, typefaces, and any symbology that may be appropriate to create a unique visual statement about your business. It doesn't stop there, either. We continue to expand this visual statement through the application of your Brand Identity. Often, the first place for many of our clients have been within their new website that we have designed and built. Here is where additional refinements are executed and noted. And remember, the web is usually the first place the 'world' gets to meet the 'new you'. Naturally enough, all Brand Identities extend throughout ALL of your inside and outside communications pieces to present a cohesive and unified image.
____As you peruse the various samples here, you will note that a lot of them are primarily 'horizontal'. The tip off is, these were created with the web in mind, as this material needs to fit within a narrow band along the top of your website. Others here, may be 'promotional icons' to help add a visual statement to the promotion they are (or were) a part of.
____Many of these are currently in use, some aren't and one that is still being used goes back to the early early '70s when I created it during my College days! See if you can pick it out. If you think you know which one it might be, email us with your answer. (Tip: The answer is within our Portfolio Samples)

Anyhow, please feel free to continue to look around, and do feel confidant that we can dream up just about anything unique to express your business.