Christopher M. Läspä:
Principal & Creative Director
999 Art Direction
SINCE 1978, Christopher has dedicated a major proportion of
his Creative career to Advertising, Design, and Corporate Marketing
& Communications overseeing and/or creating Print and Web
solutions. He has spent 20+ years in the downtown Toronto Advertising
Agency community holding a variety of positions that include
Senior Art Director and Creative Director, creating and overseeing
successful national advertising campaigns and collateral materials
for prolific clients in a wide range of business categories.
Christopher has extensive in-depth, hands-on experience with
Consumer (B2C), Dealer, Channel, and Business-to-Business (B2B)
advertising campaigns. A full list of clients served is below.
Since the commercial beginning of the Internet in 1995,
Christopher has been involved with the B2B/B2C marketing aspect
of web design, spearheading several successful ground breaking
international Corporate web-based initiatives for such firms
as WHERE Magazines International and Teknion Furniture Systems
in Canada and the U.S.A.
Christopher opened 999 Art Direction originally in 1991 as
a freelance 'rapid-response' resource to Toronto advertising
agencies. In 2003, he re-opened 999 Art Direction on a full-time
basis with the sole intent of helping established Small Office/Home
Office (SoHo) business owners get the unique communication advantage
and insight that is usually reserved for clients with large enough
budgets to retain a large downtown advertising agency or design
firm. Christopher believes it only fair that Small Business have
this insight too -- at a level scaled to accommodate their needs.
Christopher is an ideal design resource for small businesses
to draw upon, as he is far more than just another "web designer"
in Toronto -- he has experienced, countless numbers of unique
Print and Web Marketing / Advertising scenarios within the Consumer,
Corporate and B2B/C realm.
And when Christopher isn't doing his 'design magic', he can
be found engaged in late 17th and early 18th century French baroque
woodwind music for the oboe, recorder, flute, bassoon, and musette,
which has been his passion as a performer and historian for the
last 35+ years.