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IN ADDITION TO MARKETING WEBSITES 999
Art Direction also offers our a range of other professional and
communication design services to enhance their online initiatives.
Brand Identity:
In many cases our clients come
to us with very little (if anything) in regards to a consistent
brand identity that they can apply to a variety of promotional
items in order to help them look professional and serious about
their image. Often we see the same Microsoft Office 'designs'
that have served in the starter stages. Our function is to develop
a new brand identity that is commensurate with their business
objectives, yet is fresh and provocative. In many cases, we recommend
that they have a new set of business cards created at the same
time to be consistent with their new site -- especially if
they are a networking enthusiast! A wide variety of options
are available to suit most budgets and are presented below:
Advertising & Design:
Once the new site we have
created for them is up and running,
they can take advantage of our unique 20+ years 'downtown' Toronto
advertising agency print experience to professionally assist
in the creation of advertising and marketing of the new website.
Once the new site is 'live', we are able to create original materials
designed to be professionally printed for target-specific
offline print publications, events, or corporate audiences, that
may be required to meet their initial (or ongoing) online objective(s)
in promoting the new website. Such items could include:
- > Direct Marketing Brochures / Postcards
/ Trade Show Hand-outs
> Service Specific Brochures
- > Service Specific Strategically Creative
Advertising Campaigns
> Event Icons / Logos
_ (Please Note: We don't do anything
involving Microsoft Office products)
> Something else? Contact us, as even if
we don't do it, we may know a firm that does.
Additional Web-Based Services:
Most of these items can complement
a site project OR qualify as a new web project:
- > ExtraNets
- > MicroSites
- > IntraNets
> HTML eNewsletter creation
> Initial SEO (Search Engine Optimization)
- > We can 'reverse-engineer' the beginnings
of a brand identity for a firm if their present one is either
in a state of confusion.
- > We can assist a firm in obtaining and
setting up their 'domain name' (ie. "www.yourfirm.com")
- > We can assist a firm with the location
and placement of their new website with an ISP or Host of their
choice, or make some VERY cost-effective and resourceful (yet
proven) recommendations to get everything up and running!
- > We offer a customizable and reasonable
site maintenance arrangement that is VERY gentle on the bottom
line.
> We can act as a creative marketing &
design resource for any IT department on a consultant basis.
Should services that are required not
be on the above list, contact
us anyhow, as we will attempt
to connect you with the best resources for your needs.
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