999 Art Direction Pricing: A Rough Guide to the Fees We Charge for Custom Website Design

[ 999 Art Direction Pricing - Web Designers in Toronto ]

[ 999 Art Direction - Toronto Website Designers ]

Read the BBC News article "First Impressions Count on the Web", as revealed in a new Canadian study.

Need some insight on putting together a Web Design RFP?
Download this article that offers Tips for Successful Web Design RFPs, as an excellent starter. (PDF 188k)

[ Some Insight to help you Plan your Marketing Site Budget ]

How it starts -- our initial complimentary session:
In order for you to be able to establish a rough budget for your project, we will have to meet and discuss a number of factors that will have impact on your project. At our first meeting, in a casual venue over coffee, our job is to 'learn-and-listen'. Then, we will ask you a number of questions from our Briefing Document. The kinds of questions we will ask (among others) are:

>  Reason for the sites existence.
>  Tone of copy. Who will write it?
>  What do YOU think the site looks like? 'Feels' like?

>  Who will be maintaining this site and how often?
>  When are you wishing to be online?
>  What you perceive the cost to be.

At this point we will be happy to provide you with a rough 'ballpark' quote on our fees that you can use for rough budgeting purposes. NOTE: This will not include any outside suppliers -- if required.
_____If we are in agreement after the question and answer period, and wish to proceed, we'll send you our Briefing Document which we will ask to be completed. Once we have that information, we can present a final written quote that we will hold ourselves to.

The Quick Fee Guide: (Current as of January 2011)
Our fees are based on any / and or all of the following criteria: Professional strategic and creative design, helping you with your copy (editing/energizing your supplied copy), shooting original photography for web use only / prop rentals / sourcing stock photography / scans / photo editing your supplied photography, coding (building) your site, testing your site, incorporating initial Search Engine Optimization and submitting your site.
_____In addition, we will be happy to answer any and all questions you have regarding: obtaining a domain name and site hosting options. We also offer customized maintenance programs as well as online AND offline promotion, advertising and design services in-house.

Home Office Service-Oriented Consultant Core Marketing Site:
Original design sites can start in an approximate range of:
___$2,800 (+/-) CDN *
Brand Identity development, then applied to a site that may contain: Home / Services / FAQs / Testimonials / About Us / Contact Us **

Small Business Service-Oriented Core Marketing Site:
Original design sites can start in an approximate range of:
___$3,725 (+/-) CDN *
Brand Identity development, then applied to a site that may contain: Home / Services / FAQs / Testimonials / About Us / Contact Us **

Mid-Size Business Core Marketing Site:
By quote only. Please contact us to arrange an appointment first.

Design Services for in-house IT Departments or Marketing Departments:
Corporate Intranet Design, B2B Extranet Design, Microsite Design, Marketing & Communications Print Design. Please inquire.
By quote only. Please contact us to arrange an appointment first.

* In situations where the site may require professional copywriting, in lieu of editing existing copy, this cost will be quoted in addition to the posted fees.
** Categories are offered only as suggestions. Categories based on an average of previous NET project costs. ALL fees provided here are subject to HST.

By appointment only, please.
It is our policy NOT to provide quotes over
the phone or by email.

Principal & Creative Director -- Christopher Läspä

Please Note:
Rough pricing guideline is presented in CANADIAN dollars. It is our policy NOT to provide quotes over the phone or by email.

D-I-Y?:
Sure, but please read THIS first if you are considering the Do-It-Yourself route!

HOT-TIP:
Text supplied as print outs, photos as prints, and faxes etc can drive the costs of your site build (or maintenance) costs up due to scanning of photos and/or re-keyboarding your text!