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Toronto Graphic Designers who
specialize in: Brand Identity Development, Logo & Icon Design,
Marketing Website Design,
Social Media Brand / Business Page Design, and Corporate Marketing
Design. |
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MANY OF OUR EXISTING Toronto clients know us as
web designers. This is understandable, as that is what
they thought they needed right away in order for
their business to be viewed as credible and desirable in their
specific marketplace(s). Just merely a website.
But we provide far more than just unique
and original website designs -- even if you think you are
looking for 'just a new site'. Whether you feel you could use
these services now, or as your business expands, it pays to know
where the resources are when you DO need them.
That said, please do yourself a favour and carefully
review all of our services below to familiarize yourself
with what we offer. Don't forget to look at our Portfolio section and our About Us page to review our credentials in
advertising and corporate design/communications.
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THE
COMPLETE BRAND
'REFRESH' |
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Typically,
we're asked to just create a web presence. But after reviewing
available content with the prospective client, quite often it
is agreed that MUCH more is required. On the right is a list
of elements that are usually required to be 'refreshed' in order
to create the 'crisp', consistent image that is desired for success
in the marketplace. Many business owners consider all, or some
combination of these, to be the bare 'essentials'. |
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Logo (Brand Mark):
Often this may have been initially grabbed from some form
of 'clip art' and doesn't really speak to the objectives of the
firm. Colours, typography, and style, need to be developed along
with the Logo. Once this work is done to establish the basics
of a consistent 'Brand Identity', the rest is easy. |
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Website / Web Page:
For most home-based businesses, a simple 'Marketing' or 'Informational'
website is all that is required. We can design and build this
using the new Brand Identity we have created. You can start to
see the Brand Consistency happen at this point. |
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Business Cards:
Believe it or not, business cards ARE still important! Why?
Because myriads of small businesses still network in person and
hand these out. Therefore, it really pays to have your cards
carrying your newly created Brand Identity. If you need to be
'digitally connected', we can add a QR code to the cards for
smartphone connectivity. |
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Stationery: Depending
on your business, you should have a supply of pre-printed letterhead
and envelopes (ideally No. 9 & No. 10). Since most of your
general correspondence will be via email, the supply of physical
stationery won't need to be large. Again, this really depends
on the nature of your business. |
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Hand-outs / Brochures:
Hey! Isn't that what my website is for -- to avoid the cost
of 'print'? Not really. Websites are 'passive' meaning you have
to send prospects to them, but hand-outs are 'aggressive' meaning
they get given to prospects. These prospects could be a trade
shows, networking events, and any other sort of business gathering
were you want to make an INSTANT impression. Again, these are
defined by the type of business you are in. |
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Advertising / Self-Promotion:
You may be in a business that requires actual advertising
to be created. We can help you with that. We can also offer some
ideas on self-promotion as well -- be it online OR offline. Feel
free to ask. |
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Tip 1: Pick
no more than 2 or 3 social media channels to participate in,
and base that decision on your target audience. Often the same
message can go to both, thus confining your time commitment. |
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Tip 2: Ensure
that your Brand Identity is visible in the most professional
manner possible. That includes logos, colours, and any photography.
Since we likely created your Brand Identity, it would make sense
that we can help you there, as we have done this for many others. |
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Tip 3: Ensure
that ALL the descriptors, per channel, are filled in and are
accurate for prospects to connect with you. DON'T leave your
'About Us' section empty, for example. |
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Tip 4: You
should be active 3-4 days a week, but life will get in the way.
Never mind, do what you can, but don't sluff it off. Your Search
results can suffer if you do, as much of that is connected. |
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SOCIAL MEDIA
CHANNELS |
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Social
Media frightens a lot of owners of small-businesses-of-one because
of the time investment; and the lack of immediate
ROI in financial terms. Many see it incorrectly as only a sales
channel. Given that a great amount of time IS required to build
relationships with your customer-base within these channels,
often there isn't the money to finance a qualified person to
keep the effort up while you, the business owner, concentrates
on the business at hand. But for those who can invest some time
in these 'digital-age leviathans', you will STILL need your specific
channels 'branded'. We can help you with that aspect
to ensure you look as professional as possible, while presenting
that consistent image that is so necessary for success. To the
left is some thoughts and insight regarding some of the design
challenges we can overcome for you. |
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À LA CARTE
CREATIVE DESIGN
SOLUTIONS |
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For
those businesses that simply require 'a design project', we're
happy to discuss your needs. We've had the privilege of working
on several over the last few decades in the Advertising Agency
& Corporate Marketing world. On the right is a list of just
some of the items we've been involved in creating and overseeing
to completion. |
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Corporate Folders,
brochures, hand-outs |
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Tent cards, table-talkers |
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POS hanging posters,
banners, easel back display cards |
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CD labels, covers,
booklets |
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Transit posters, cards,
banners, advertising, system route maps |
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Trade advertising |
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Animated GIFs,
Banner ads |
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Calendars, booklets,
tickets, door-hangers |
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Custom gift cards,
dealer promo scratch cards |
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Cosmetic bottle labels |
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Mug design, cast metal
key FOBs, custom promotional design |
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Game boards, Gaming
POS |
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Software splash screens |
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Promo landing pages |
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